Immerse yourself in the heart of Historic Center - Downtown at Floren Luxury Hotel. Savor a daily manager's reception, unwind with coffee/tea in the lobby, and enjoy a free breakfast buffet. With helpful concierge services and high-speed WiFi, this luxury hotel is perfect for your Italian getaway.
Basilica of Santa Maria Novella - 2 min walk - 0.2 km
Piazza di Santa Maria Novella - 3 min walk - 0.3 km
Cathedral of Santa Maria del Fiore - 5 min walk - 0.5 km
Uffizi Gallery - 10 min walk - 0.9 km
Getting around
Peretola Airport (FLR) - 25 min drive
Florence (ZMS-Santa Maria Novella Train Station) - 5 min walk
Florence Santa Maria Novella Station - 6 min walk
Porta al Prato Station - 18 min walk
Unità Tram Stop - 3 min walk
Valfonda - Stazione Santa Maria Novella Tram Stop - 5 min walk
Alamanni - Stazione Santa Maria Novella Tram Stop - 6 min walk
Restaurants
Ristorante Lorenzo dè Medici - 2 min walk
Cantinetta Antinori restaurant Florence - 2 min walk
Banki Ramen - 1 min walk
La Boulangerie Del Rifrullo SRL - 1 min walk
Giglio Rosso - 1 min walk
About this property
Floren Luxury Hotel
You'll be in a fantastic location at Floren Luxury Hotel, only a five-minute walk from Historic Centre of Florence and Piazza di Santa Maria Novella. You can unwind with a drink at the bar/lounge, and the coffee shop/cafe is the perfect spot to grab a bite to eat. This luxurious hotel is also within a short 10-minute walk of Basilica of Santa Maria Novella and Cathedral of Santa Maria del Fiore. The property is only a short walk to public transportation: Unità Tram Stop is 3 minutes and Valfonda - Stazione Santa Maria Novella Tram Stop is 5 minutes.
Languages
English, French, German, Italian, Spanish
At a glance
Hotel size
33 rooms
Arranged over 7 floors
Arriving/Leaving
Check-in start time: 3:00 PM; check-in end time: anytime
Early check-in subject to availability
Minimum check-in age – 18
Check-out time is noon
Late check-out subject to availability
Special check-in instructions
Front desk staff will greet guests on arrival at the property
Required at check-in
Credit card, debit card or cash deposit required for incidental charges
Government-issued photo ID may be required
Minimum check-in age is 18
Pets
Pets not allowed
Internet
Free WiFi in public areas
Free Wi-Fi in rooms (speed: 100+ Mbps (good for 1–2 people or up to 6 devices))
Parking
On-site valet parking (EUR 50 per day; includes in/out privileges)
Other information
Smoke-free property
Property amenities
Food and drink
Free buffet breakfast each morning 7:00 AM–11:00 AM
Complimentary wireless Internet access (speed of 100+ Mbps (good for 1–2 people or up to 6 devices))
Smartphone with 4G data speed, unlimited free calls and unlimited data usage
Electrical adapters/chargers
Food and drink
Meal delivery service
Free bottled water
More
Daily housekeeping
In-room safe (laptop compatible)
Guidebooks/recommendations
Local maps
Restaurant dining guide
Fees & policies
Mandatory fees
You'll be asked to pay the following charges by the property at check-in or checkout. Fees may include applicable taxes:
A tax is imposed by the city: EUR 8 per person, per night, up to 7 nights
Optional extras
Early check-in can be arranged for an extra charge (subject to availability)
Late check-out can be arranged for an extra charge (subject to availability)
Hosted evening meal costs EUR 120
Children & extra beds
All guests, including children, must be present at check-in and show their government-issued photo ID card or passport
Parking
Valet parking costs EUR 50 per day with in/out privileges
Policies
This property accepts credit cards and cash.
Credit cards accepted: Visa, Mastercard, American Express, Diners Club
Cash transactions at this property cannot exceed EUR 5000 owing to national regulations. For further details, please contact the property using information on the booking confirmation.
Also known as
Floren Hotel
Floren Luxury Hotel Hotel
Floren Luxury Hotel Florence
Floren Luxury Hotel Hotel Florence
Frequently asked questions
Does Floren Luxury Hotel offer free cancellation for a full refund?
Yes, Floren Luxury Hotel does have fully refundable room rates available to book on our site. If you’ve booked a fully refundable room rate, this can be cancelled up to a few days before check-in, depending on the property's cancellation policy. Just make sure that you check this property's cancellation policy for the exact terms and conditions.
Are pets allowed at Floren Luxury Hotel?
Sorry, pets aren't allowed.
Is parking offered on site at Floren Luxury Hotel?
Yes. Valet parking costs EUR 50 per day.
What are the check-in and check-out times at Floren Luxury Hotel?
Check-in start time: 3:00 PM; check-in end time: anytime. There's a charge for early check-in (subject to availability). Check-out time is noon. Late check-out is available for a charge (subject to availability).
Are there restaurants at or near Floren Luxury Hotel?
Yes, there's an on-site restaurant.
What's the area around Floren Luxury Hotel like?
Floren Luxury Hotel is in Duomo, a short 3-minute walk from Unità Tram Stop and 3 minutes' walk from Piazza di Santa Maria Novella.
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Floren Luxury Hotel Reviews
Reviews
9.4
Exceptional
All reviews shown are from real guest experiences. Only travellers who have booked a stay with us can submit a review. We verify reviews according to our guidelines and publish all reviews, positive or negative.More informationOpens in a new window
9.8/10
Cleanliness
9.8/10
Staff & service
9.4/10
Amenities
9.6/10
Property conditions & facilities
9.4/10
Eco-friendliness
Reviews
10/10 Exceptional
3 December 2024
Lovely hotel. Really enjoyed our stay. The hotel is recently renovated and is in excellent condition. Great breakfast, friendly and helpful staff.
Francisco
Francisco, 2-night trip
10/10 Exceptional
17 October 2024
Great location and the staff was very nice
Curtis
Curtis, 4-night trip
10/10 Exceptional
27 October 2024
Excellent hotel, very helpful staff, clean & modern.
John
John, 2-night trip
10/10 Exceptional
27 November 2024
Wonderful helpful staff.
Pablo
Pablo, 4-night trip
10/10 Exceptional
8 November 2024
Best location in Florence!
Laura
Laura, 4-night trip
10/10 Exceptional
14 October 2024
Very nice and elegant hotel in the great location! Highly recommend!
Nataliya
Nataliya, 5-night trip
10/10 Exceptional
30 September 2024
I loved this hotel! The staff was amazing, the breakfast delicious and the location very convenient. I will stay here again.
Teri
Teri, 3-night trip
10/10 Exceptional
3 October 2024
One of the best hotels we have stayed at, from the moment you arrive to after you leave the staff provides excellent service and attentive care.
Amy
Amy, 4-night trip
10/10 Exceptional
29 September 2024
Such a beautiful hotel. Great location, great service.
Jim
Jim, 1-night trip
10/10 Exceptional
3 July 2024
Excellent hotel, great location and brilliant staff.
Neelima
Neelima, 2-night trip
10/10 Exceptional
23 December 2024
The hotel is very clean although the room is a bit small. The best part of our stay is the service that is unbelievably good. The breakfast buffet was the best we ever had. We also had a wonderful dinner at the hotel restaurant. The wait staff especially the waiter Moi were very attentive and nice. We feel really fortunate to choose this hotel.
Xiaodong
Xiaodong, 4-night trip
10/10 Exceptional
21 November 2024
Holiday in Firenze
It was a great experience at The Florence hotel very nice and helpful people at the front desk specially Camila made you feel at home
Yolanda
Yolanda, 1-night trip
10/10 Exceptional
3 October 2024
Great property and awesome customer service!
Glenda
Glenda, 2-night trip
10/10 Exceptional
14 November 2024
What a great hotel!!
Everything was amazing. The staff are lovely. The room was comfortable and very quiet. The breakfast had plenty to choose from. And it’s within walking distance to everything. Highly recommend!
Claire
Claire, 3-night trip
10/10 Exceptional
25 September 2024
The Floren is a beautiful new boutique hotel!
Peri
Peri, 3-night trip
8/10 Very good
16 October 2024
Small boutique hotel. Very central and walkable to main attractions and the train station. Breakfast is good, however understaffed.
Angeline
Angeline, 4-night trip
10/10 Exceptional
2 December 2024
Best Hotel in Italy that I stayed at
Absolutely great property close to the train station. Totally new when we stayed there!!! Whole city is walkable so don’t get an Uber from train station like I did. It’s a five min walk to this great hotel!!! It was the nicest hotel we stayed in and had a decent size elevator and the breakfast was awesome!! Very impressed with this property and especially the location.
Benny
Benny, 2-night trip
8/10 Very good
20 September 2024
Nice small hotel
Hotel is well located near train station room was quiet and clean and dark but average decor. The staff is wonderful friendly and helpful.
Verified traveller
5-night trip
10/10 Exceptional
24 August 2024
Checkin service was really good Camilla did a great job.
John
John, 3-night trip
10/10 Exceptional
16 September 2024
Great for what’s available in that area
Tamir
Tamir, 1-night trip
10/10 Exceptional
22 July 2024
Nice place in an amazing location
Rafael
Rafael, 6-night trip
8/10 Very good
5 January 2025
Great Location, Modern Hotel, Mediocre Service
The staff was courteous and provided maps & day trip recommendations.
This hotel is in a great location as well -- easy walking distance from the Duomo and train station; Also it's been recently renovated and has a chic modern feel.
Breakfast was also one of the highlights: the buffet included with the room which was very delicious.
However, they only provided one small pint of water in the room each day for our family of three; when we requested for more water once the existing pint got finished, they charged €10 for "room service" for bringing the bottles up to our room and charged €6 per bottle on top of it.
Swathi
Swathi, 4-night trip
8/10 Very good
14 November 2024
Everything was ok
Maxat
Maxat, 3-night trip
8/10 Very good
4 December 2024
Didn’t look like a 5 star. Small hotel & max 4 star in my view!
Sakshi
Sakshi, 1-night trip
10/10 Exceptional
8 November 2024
Hotel Floren was awesome!
This place is awesome. So clean and nicely appointed. Very close to train and tram to the airport. The breakfast was also really nice. I highly recommend you will not be disappointed. Also the shower had the most amazing rain shower with tremendous pressure… I will never forget that shower it was incredible.