This hotel is in the central of the area, so if you are looking to go to many places around Ninh binh, then this is a good choice. Some people recommend staying out of the city to get a better experience, but I would say that a central location allows you to go to many places.
The staff is incredibly friendly; they helped us with many things, even let us shower way after we checked in. However, I do not recommend booking any tours or extras through the hotel. The motorbikes are a bit overpriced for the area, and the bus they booked for us back to Hanoi was very very bad (for the price). For example, we took the limo bus for 140K from Hanoi to HCMC (max of 6 seats). When we booked it back via the hotel, we were expecting a similar quality for the same price (140K). However, we were crammed on a 40 seat bus of only foreigners (if there are only foreigners, you know its overpriced).
The bus experience isn't the staff's fault at all, but just want to warn you all to book your trips seperately from the hotel.