I chose Hotel America because of its address (Piazza Grande, no # given). That is a bit of a misnomer: the only part of the establishment fronting the Piazza is the narrow end of its restaurant, the rest being tucked in the narrow, winding, cobblestone streets of the old city. Fair enough.
For what it charges, though, and for a supposed three-star hotel, it's hard to see the correlation. The rooms are quite exiguous, the shower stall so small it's hard to slither into, the amenities not plentiful, the TV screen quite small with half of the channels non-functional (but at least CNN & BBC1 were available). No on-demand movies, though. Not quite what was hoped for.
No AC at all; this was not a problem in mid-October, though the room was a bit on the chilly side.
The location is certainly good, but there is no parking. Clients can get a daily rate of Sfr. 19.- (a bargain in Switzerland) at the Casino/Centro Parking garage, a 5-min. walk away.
All-in-all, a bit overpriced & overrated for what is offered, but not a bad solution.