Hotel Shocard at Times Square

Cute hotel a block away from Times Square! The staff was super friendly, and it was awesome having the Tavern attached to the lobby. The room was fairly small, but the whole point of the trip was to be out and about in the city so we didn't mind. Would definitely stay here again! :)

BEWARE! The elevator is out-of-order due to NYC code updates (clearly the hotel knows this and how long it will be out) and was only told at the front desk during check-in, definitely not at booking the reservation. While offered to have someone carry my luggage, the lowest floor available for my stay was the 6th. :\ Small room, which I am okay with, but did not want to leave or come back until finally done due to walking UP six flights of stairs. The other zinger, which I've never experienced before with a hotel stay, was the additional $27.55 "Service Fee" for 3 tickets (a beer, hamburg, and hot dog) at 3 different places around the city. What is that? I guess if I wanted to run around I could have collected my monies worth. BUT, most important and distressing was the $100 "deposit," which was to be "held" on my account. Needless to say, and you've guessed it - a week later that $100 is still not returned nor removed. Called to get it back and was told that it should have been returned in 2-3 business days and the person on the phone could not do anything. Then told: I could call back! Ummmm.....Shocard, I was not going to leave this review until that point. All around bad bad customer service and practice. I will say, the front desk during the stay was courteous and helpful however. Hotel booker: BEWARE and BE READY for FEES (hopefully being returned).

Great location for the price. The room was really clean and looked recently remodeled. It was very small but it was perfect for what we needed. Our room faced the street and it was loud, but otherwise it was perfect.

I never got to actually stay at Hotel Shocard. We had to cancel our reservation due to health and weather issues. Yet, before I left for NY I made sure to check my accounts and saw that they put on my card a $296 hold 4 days before my check-in date. Then when I called to cancel my reservation the lady on the phone was very rude even when I told her that I understand that their cancellation policy is that you get charged for one night plus tax. I was fine with that until I check my statement again and they charged me for my second night even though i NEVER checked in! I called them asking why I was charged twice and the woman on the line was absolutely horrible and apparently my reservation was never cancelled. Good think my bank is the absolute best and this whole mess was cleared up. This hotel needs to teach their staff proper and courteous phone skills. I have booked other hotels in Midtown and have NEVER had a problem. I highly recommend looking for other accommodations. They should not treat their customers this way even if they are located in cliche Time Square. Get over yourselves and eat a piece of humble pie to bring down your overgrown egos.

Places as adorable and we got a great price! Wouldn’t definitely go back

Perfect location! Perfect service!! Hotel staff offer tickets, daily, for hamburgers, hot dogs & drinks at area vendors ... it saved us a cash - after all, who doesn’t love FREE!!!

The staff was very friendly and accommodating!! We were disappointed in the amenities as well as storage space in the room. We had 3 drawers in our "cabinet" and one of them housed the safe. The other two were so small one of us could barely fit a few clothes. One thing I DO give them credit for is detailing what you received for your facility fee. While I don't care for that fee which ALL hotles do now after you book (theyshould just include it in the rate), they did detail that ours included specific amenities vs the little info info other hotles offer.

This is a nice decent small hotel for the money. Room was small but adequate. Nicely updated.

My stay was nice

I enjoyed my stay at the Shocard. The room was definitely small but I was only sleeping in there so it didn't matter. The room was clean and the shower was awesome. I was in a room at the back so it was very quiet, my friend was in a street facing room and she said it was very loud. Luckily ear plugs were provided so she was able to block out the noise. The biggest negative is the $100 charge to your credit card upon check in. I now have to keep checking to make sure it is reversed off my card. I don't understand why they have to charge the card - why can't it just be a hold like all other hotels???